Mike Simmons




With a diverse background spanning from start-ups to the Fortune 10, Mike Simmons has leveraged his unique perspective and broad skill set to lead a number of companies to new levels of growth and innovation. Currently, Mike serves as Managing Partner of LiveSmart Ventures, an investment holding company focused primarily on seed stage investments in companies creating value through practical applications of new technology. 

Most recently, Mike served as President of Directed — a $100+ million consumer electronics manufacturer specializing in the automotive industry (most famous for the Viper brand of car alarms and remote starters). He joined Directed in 2008 and led the company — and the industry — into the Connected Car era. He invented and brought to market the world-famous Viper SmartStart solution — the app that lets you start, control and monitor your car from anywhere in the world with your smartphone. 

His previous roles include General Manager at performance car maker Saleen Inc, CFO of Sonance (a custom audio manufacturer), CEO of TechSpace (a technology infrastructure provider), and various management positions at Ford Motor Company and PricewaterhouseCoopers. He is a CPA, and he holds a BBA from the University of Michigan and an MBA from Northwestern's Kellogg School of Management.

Mike started as an entrepreneur, and has always brought the spirit of a start-up to every enterprise he has led and every team he has built. From the day he started his vintage Porsche restoration business at the age of 15 to fund college, he has focused on writing his own playbook to create value. He’s spent the years that followed honing his unique skills in identifying product-market fit, raising capital, and developing technology solutions into sustainable businesses. 

An accomplished waterskier, avid mountain biker and oft-injured snowboarder, Mike tries to take advantage of the natural terrain park that is Southern California, where he lives with his family. When he’s not disrupting established industries, Mike can often be found filling in on lead guitar for his 8- and 9-year-old daughters’ rock band (until the inevitable day that he is replaced for being too old and uncool).


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